Bruce Springsteen’s manager defends Boss after ticket price backlash

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Bruce Springsteen’s manager Jon Landau is defending the Boss after fans took to social media to vent about high ticket prices for the rock legend’s upcoming tour.

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With tickets reportedly priced as high as $4,000-$5,000, supporters have accused Springsteen, 72, of gouging fans along with Ticketmaster, which uses “dynamic pricing” to designate certain seats as “Platinum” and up ticket prices based on demand.

“I assume when Bruce shouts ‘Is anybody alive out there?’ on the next tour, it will be more of a medical check-in on those who had to sell a kidney to be able to afford tickets,” one fan griped on Twitter.

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“Bruce Springsteen sold his catalogue for $550M, which curiously makes him the only person who can afford tickets to his own shows,” another tweeted.

“Bruce Springsteen should write a song about a working man refinancing his car and home to purchase Bruce Springsteen tickets,” a third person jabbed.

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But Landau defended the cost to see the Boss on his first U.S. tour since 2016.

“In pricing tickets for this tour, we looked carefully at what our peers have been doing,” Landau told the New York Times. “We chose prices that are lower than some and on par with others.”

Landau went on to add that most of the tickets for Springsteen’s gigs are within reach.

“Regardless of the commentary about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200 range,” he continued. “I believe that in today’s environment, that is a fair price to see someone universally regarded as among the very greatest artists of his generation.”

Ticketmaster was forced to address the issue as well, releasing stats to Variety it says proves that 88% of Springsteen fans were able to purchase tickets at face value. Seats for the upcoming tour, which doesn’t include any Canadian dates, range from $59.50 to $399 before added service fees.

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“Prices and formats are consistent with industry standards for top performers,” the company said in a statement, adding that 56% of Springsteen’s tickets were sold for under $200 face value.

Further stats given to Variety show that only 11.2% of tickets have the “Platinum” designation that caused prices to skyrocket to the $4,000-5,000 range.

The Sun looked at tickets that are on-sale in several markets and discovered that available seats range in price, with a place on the floor in Tampa going for $1,975 plus fees, while a similar spot in Oklahoma is going for $850.

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Springsteen has been quiet following the backlash, but in 2009 the rocker and Ticketmaster feuded when the company jacked up prices to his Working on a Dream tour.

“We were informed that Ticketmaster was redirecting your log-in requests for tickets at face value, to their secondary site TicketsNow, which specializes in up-selling tickets at above face value. They did this even when other seats remained available at face value. We condemn this practice,” Springsteen and his tour team said in a letter posted on Bruce’s official site. “We have asked this redirection from Ticketmaster to TicketsNow cease and desist immediately and Ticketmaster has agreed to do so in the future and has removed its unwanted material from their and our site.”

Ticketmaster later issued an apology, but in the years since the company has capitalized on demand using its “Platinum” seating option.

And after COVID shut down touring for two years, Michael Rapino, CEO of Ticketmaster’s parent company Live Nation, hinted that prices will continue to rise.

“Artists are back on the road and fan demand has never been stronger, a reflection that live events remain a clear priority for consumers as our social lives restart,” Rapino said in May.

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